Cookie policy

Last updated: 14 November 2026

This policy has not been copied from any template: it has been measured on this website. It says what is stored in your browser, who stores it, what for and how to delete it.

1. What cookies are

A cookie is a small file that a website stores in your browser and that is sent back to the server on every visit. Besides cookies there are other stores —local storage and session storage— that stay on your device and do not travel to the server.

The difference matters, which is why section 5 covers them separately.

2. You decide

The first time you visit, a small card asks you. “Reject” and “Accept” carry the same weight, and under “Configure” you choose each part separately:

Necessary — they make the website work and remember your choice. Always active.
Measurement — Google Analytics: which pages are visited and what works, so as to improve it.
Advertising — Google Ads and Meta (Facebook and Instagram): to know whether an ad leads to a booking, and to show you ads based on your browsing.
External content — the YouTube videos and the Google reviews we show on the website.

If you do not choose, it is a “no”: the card stays still in its corner until you decide, and none of the above is activated. Your choice is valid for 12 months; after that we will ask you again, and also if we change what we ask of you.

We store your decision in your browser and, as proof that you made it, on our server: a random identifier, the date and what you chose. Nothing that identifies you – neither your IP nor your browser – for 3 years.

You can change it whenever you like: with “Cookie settings”, at the foot of the website, or right here. If you withdraw a “yes”, we delete its cookies and the page reloads.

3. This website's cookies

These are all of them. The measurement and advertising ones only appear if you accept them.

Cookie	Set by	What for	How long it lasts	Type
`vb_consentimiento`	Virtua	To remember your decision about cookies, so we do not ask you again. It is set by our server, so it lasts even if your browser deletes everything else	12 months	Necessary
`cf_clearance`	Cloudflare	Only if Cloudflare finds the traffic suspicious: to remember that you passed its check	Whatever Cloudflare sets (30 minutes by default)	Necessary
`_ga`	Google Analytics	To tell one browser from another in order to count visits	13 months	Measurement
`_ga_5YKWJ86195`	Google Analytics	To keep track of your current visit	13 months	Measurement
`_gcl_au`	Google Ads	To find out whether an ad led to a booking	13 months	Advertising
`_gcl_aw`	Google Ads	To remember the click on the ad, if you arrive from one	13 months	Advertising
`_fbp`	Meta	To find out whether a Meta ad leads to a booking, and to show you ads on Facebook and Instagram	90 days	Advertising
`_fbc`	Meta	To remember the click on a Meta ad, if you arrive from one	90 days	Advertising

About cf_clearance: our server sits behind Cloudflare, which protects the site against bots and attacks. If it finds the traffic suspicious, it shows a check lasting a few seconds and, once you pass it, stores this cookie so as not to ask you again. If you browse normally, you never get to see it. It is technical and security-related, exempt from consent under Article 5.3 of the ePrivacy Directive, and we cannot disable it without removing the site's protection.

If you accept advertising, Google and Meta may also use their own cookies on their own domains (google.com and doubleclick.net; facebook.com), according to their cookie policies: Google's and Meta's.

4. Before you choose

While you have not decided – or if you refuse – nothing from Google is loaded: neither cookies nor notifications. Google only comes in with your “yes” to measurement or advertising.

If you accept measurement but not advertising and you arrive from an ad, the click identifier is not stored in any cookie and Google receives it hidden; it only passes from one page to another in the address itself (the URL) while you browse.

Meta receives nothing until you accept advertising: its pixel is not even loaded.

5. What this website stores in your browser

These are not cookies: they are preferences and state that stay on your device.

What is stored	What for	How long it lasts
Your decision about cookies	To remember what you chose, so as not to ask you again (and, for the duration of the visit, whether you have already seen the question)	12 months
Sound preference	To remember whether you have muted the website	Until you delete it
Theme of the room and visit state	To avoid repeating an animation or an introduction you have already seen	Until you delete it
Your device's capability	To serve fewer effects if your phone is short of power	Until you delete it
Team Building quote in progress	To avoid losing what you have filled in so far if you switch tabs	Until you close the tab
The click on an ad from Google or Meta, if you accept advertising (they store it themselves, alongside their cookies)	To find out whether the ad led to a booking	Whatever Google sets; it is deleted if you withdraw your “yes”
Campaign parameters (section 6)	To know which ad or link you arrived from; the identifier of the click on an ad, only if you accept advertising	Until you close the tab

It is deliberately described by type and not by technical names: there are dozens of keys spread across the site and a list of names would go out of date within weeks. What does not change is what each thing is for.

6. Campaign parameters

If you arrive at this website from an ad or from a link with parameters, those parameters are of two types, and we do not treat them the same way:

The campaign ones – utm_source and similar – say which ad or link you arrived through, not who you are. We keep them for as long as your visit lasts and pass them, together with your booking, to our booking system.
The click identifier on an ad – gclid, fbclid and similar – we only store it and pass it to your booking if you accept advertising. If you do not accept it, it is not stored; and if you withdraw your “yes”, it is deleted from your browser. If you have already bought, it stays with your purchase and, if you accepted advertising when you made it, we report it to Google Ads – with the date and time of the purchase, the amount and an order code that is not the payment code – so that it can measure the ad; if you want us to delete it from your purchase, write to us at info@virtuabarcelona.com.

What is in your browser is deleted by itself when you close the tab and is not created here: it only exists if the link you clicked already carried it. Google's tags, for their part, only use them if you accept advertising (section 4).

7. Who your browser talks to

When the page loads, your browser requests some resources from external providers. When it does, that provider receives your IP address, because that is how a request on the internet works. This is the full list:

Who	What for	Does it store anything in your browser?
Cloudflare	Server, content delivery network and site analytics	No. Its analytics works without cookies
Cloudflare Stream	Video playback	No
Google (Analytics and Ads)	To measure how the website is used and whether our ads work	Only if you accept it (section 3). Without your “yes”, it is not loaded
Meta (Facebook and Instagram)	To find out whether our ads on Facebook and Instagram lead to a booking	Only if you accept it (section 3). Without your “yes”, it is not loaded
Google (YouTube)	The videos of the Arcade games, only if you press to watch them	No, they are loaded in cookie-free mode
Trustindex	Google and Tripadvisor reviews widget	Only if you give your consent. It does not store anything in your browser
Google (reviews)	The profile photo of whoever wrote each Google review, inside the reviews widget	Only if you give your consent
Tripadvisor	The profile photo of whoever wrote each Tripadvisor review, inside the reviews widget	Only if you give your consent
n8n	The booking system and the quote form	No

Who processes your data on our behalf and on what legal basis is set out in the privacy policy.

8. How to delete everything

You can delete this website's cookies and storage from your browser, at any time and without asking our permission. Look for the “delete site data” option:

If you delete the storage you will lose your preferences – the sound will be switched back on, for example – and we will ask you about cookies again, but the website will keep working the same. And if you only want to change what you accepted, there is no need to delete anything: it is in section 2.

9. Changes to this policy

If we change what this website stores or the providers it talks to, we will update this page and its last updated date. And if what we ask of you changes, we will ask you again.